The leaders of the SBA named of as the company's first . Shiner was originally a "Lenten" beer, only available in the spring. As the brewery gained popularity in the area, the SBA began to look for a trained professional brewmaster. They found one in Bavarian-born Kosmos Spoetzl, a onetime soldier who had trained as a brewmaster in his native Germany. Part of the package that lured Spoetzl to Shiner was potential ownership of the brewery. In 1914, he co-leased it with Oswald Petzold with an option to buy in 1915, which he did, giving the brewery his own name but continuing to call the brews Shiner Beers. Spoetzl had attended brewmaster's school and apprenticed for three years in Germany, worked for eight years at the Pyramids Brewery in Cairo, Egypt, and then worked in Canada. He had moved to San Antonio in search of a better climate for his health, bringing with him a family recipe for a Bavarian beer made from malted barley and hops.
The Spoetzl Brewery started in 1909. It was originally named "The Shiner Brewing Association," (SBA) and was founded by German and Czech immigrants who had settled around the central Texas town of Shiner. Unable to find the type of beer they had known in their home countries, they decided to brew their own. It is the oldest independent brewery in Texas and one of the oldest independent breweries in the U.S.
Spoetzl Brewery is a located in , , U.S. The brewery is the oldest independent brewery in Texas. It produces a diverse line of Shiner Beers, including their flagship Shiner Bock, a dark lager that is now distributed in 49 states. The brewery is owned by The Gambrinus Company, a family-owned company based in .
In 2005, Spoetzl began producing an annual brew in a progressive, anticipatory celebration of its 2009 centennial anniversary. The program developed and produced one yearly special beer in small batches. The name of each such specialty beer corresponds to the age of the brewery: Shiner 96 was the specialty beer of 2005, Shiner 97 for 2006, and so forth. For the first two years, Spoetzl brewed Shiner 96 and Shiner 97 only from September through mid-December. In 2007, Shiner 98 was released four months earlier – in May – while Shiner 99 (2008) entered the market another two months earlier, in March.
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