As a part of Hasbro's media strategy, My Little Pony, along with their other properties like and , was adapted into following animated features:
Along with other Hasbro products, My Little Pony was adapted into various media. These adaptations fall into the toy line "generations" by date.
When Hasbro discontinued the "G1" My Little Pony line in 1992, some pony molds fell into the hands of other toy companies, who made their own "pony" toys. The second generation was not popular in the United States, and there are few imitations; however, "G3" imitations exist. There are websites to help people identify genuine My Little Pony toys manufactured by Hasbro, and recognize imitations. Many, but not all, imitations are sold at .
Like My Little Pony, these were made by Hasbro. They were made of rubber and came in different colors; some had glittery bodies. Some had hair that could be combed, while others had yarn for hair. There were unicorns, pegasi and regular ponies.