“Mario and Sonic At The Olympic Winter Games is a great family title and we wanted to cherry pick our communication channels in order to enable us to reach our core demographic of kids and parents. Using some hugely anticipated film releases to promote the game this summer is a great way to bring awareness for its release. Not only that – it’s a sustained communication that will continue through to launch giving great opportunities to speak to a captive audience. Various other elements of the overall marketing campaign will begin to phase in over the next coming months ensuring a great buzz at launch and beyond. The cinema campaign for Mario and Sonic is just the beginning of Sega’s biggest product marketing campaign to date. We will be investing in many media channels over the course of the campaign and cinema is a key focus to reach our core family demographic.” – Sega UK’s marketing manager Jo Fawell
The Story Mode in Mario and Sonic at the Olympic Winter Games is an adventure filled with events and characters. It also contains Mini-Games that is filled with Joy and Fun.
I question the reasoning behind making Mario and Sonic at the Olympic Winter Games the “biggest product marketing campaign to date”. The first title pushed over without a massive marketing campaign. Seems to me like some of this money could have been better used to promote House of the Dead, MadWorld or The Conduit.
Mario and Sonic at the Olympic Winter Games is a great game. Sega took the solid foundation of the first title, addressed many of the concerns found with it, and made an excellent sequel that does justice to both the Olympic Winter Games and the Mario and Sonic universe. If you liked the first Mario and Sonic Olympic game, don't hesitate to give this one a try.
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