After its merger with game developer and amusement facility operator , Bandai Company, Limited is now under the management of and a member of . After group reorganisation in 2006, Bandai heads the group's Toys and Hobby (SBU).
Bandai was founded in 1950. In the 1960s Bandai expanded to include export sales. Bandai's racing car set, which first appeared in 1962, became a huge success. The 1970s continued to see Bandai expand, with Bandai Models being established in 1971. Although not their most profitable range, Bandai's 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978. , a line of build-it-yourself toy rolling ball "roller coasters" was introduced by Bandai in the 1980s.
Bandai Co., Ltd. is a maker and company, as well as the producer of a large number of kits. It is the world's fourth-largest producer of toys (after , , and ). Some ex-Bandai group companies produce and programs. Its headquarters is located in , .
Before the formation of Bandai Namco Holdings, Bandai had many subsidiaries. After group reorganization in 2006, they are managed under several strategic business units (SBUs) of the group. Further detail:
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